Valerio Alba
Rome · Head of Product and Operations at StandUpWay

ValerioAlba

I help organisations build systems that scale without losing their people.

I scale care withoperations

Technology should make our lives better, not take them over. After 14 years across IT, HR, product and operations, I build the systems that let a care-driven company grow without losing what matters.

✦Head of Product and Operations✦Innovation Manager✦ICF certified coach
About

Same craft, bigger purpose.

From mobile apps at Mediaset to digital banking at UniCredit, Ferrari's mobile app, Vodafone's agile tribes, ING and Stellantis. I have worked across IT, HR, product and operations, and I studied the human side too: Communication Sciences, Marketing and Psychology, then a Master in Big Data and professional coaching and digital transformation training. Because the real engine of every system is people.

Lived and worked inMilanStockholmMaranello, with FerrariTurinCataniaRome, now
14years of experience
7organisations across media, banking, telco, automotive and care
6kcontacts in my professional network
Now

Head of Product and Operations at StandUpWay

StandUpWay helps people break free from addiction through structured therapy programmes. I lead product and operations end to end: what we build, and the processes, systems and teams that let us grow without losing the care behind every programme.

Stand up. Log off. Live on. standupway.it
Skills in action

What I actually do every day

Each skill below is something I practise in my current work. Under each one you can see where it was built.

⚙

Operating model design

I map the whole chain from first contact to care, give every phase one clear owner and set the KPIs each role answers for. Everyone knows who does what.

Built atStellantis: moved a SAFe set-up to a value-stream organisation
⇄

Process and policy design

I turn recurring situations into written procedures, such as payments, user off-boarding and hand-offs between teams, with a standard template for each.

Built atUniCredit and Stellantis: process design and governance
◷

Leadership rhythms

A daily team briefing, a weekly review with the CEO, and one shared template that everyone fills in. Clear cadence, less noise, faster decisions.

Built atVodafone and ING: coaching teams and managers
▤

Metrics and decision support

I track the full funnel from lead cost and show-up to conversion, retention and churn, and turn it into a clear view for the CEO and the team.

Built atStellantis: insights and program governance for leadership
€

Business plan literacy

I read the quarterly report and the business plan, link each activity to a target and compare scenarios before setting priorities.

Built atStellantis: product and business operations lead
✧

Product vision and discovery

I facilitate product vision workshops and turn them into requirements for a connected care ecosystem, from free tools to membership to full programmes.

Built atStellantis and Mediaset: mobile app products and customer journeys
☰

Backlog and platform management

One prioritised list of bugs, improvements and checks, with clear priority rules, worked weekly with the developers on the CRM transition and automation.

Built atVodafone, Spindox and UniCredit: Scrum Master and delivery roles
◈

Tools and knowledge systems

I roll out Jira and Confluence, standardise how meetings and decisions are documented, and prepare the method manuals so AI agents can use them.

Built atStellantis: AI-based rapid insights and benchmarking
⛨

Privacy and responsible AI

I map how personal data flows through the company, review consent, and decide how AI transcripts and reports can be used safely.

Built atBanking and automotive projects with strict data rules
☺

Hiring and onboarding

I define roles, write job descriptions and compare recruiting tools so new people become operational faster and with the right information.

Built atVodafone: recruiting, training and bootcamps
✺

Coaching and culture

I coach managers and teams, and keep a culture where people grow as fast as the company does.

Built atICF coaching, an agile coaching career and a degree in Psychology
⌘

Partners and vendors

I compare suppliers line by line, run market research and check external proposals before the CEO decides.

Built atStellantis: competitive benchmarking and market insight
Career path

Seven organisations, one thread

2026 – today

StandUpWay

Head of Product and Operations · Rome

End-to-end product and operations for a startup that helps people break free from addiction through structured therapy programmes.

2022 – 2026

Stellantis

Four years and eight months, three roles · Turin, hybrid
  • Global Product Manager, Mobile App Customer Journey: digital store and e-commerce features, journey optimisation, product discovery.
  • Product & Business Operations Lead, Software Business Unit: insights, program governance and roadmaps for product, engineering and business.
  • Operational Excellence & Transformation Lead, Agile Transformation Office: moved the operating model from SAFe to value streams and coached a community of 17+ professionals.
2020 – 2022

ING

Agile Coach · Milan

Agile transition across Retail Banking, Operations, IT and HR: organisational design, change management, coaching for teams and managers, training and internal events.

2018 – 2020

Vodafone

Scrum Master, then Agile Coach · Milan

Part of the digital transformation built on the Spotify model. Coached the Tribe Lead and squads, assessed agile maturity, ran trainings, workshops and bootcamps, and recruited.

2017 – 2018

Spindox, for Ferrari

Agile Coach and Scrum Master · Maranello

Development of B2C apps and a new CRM for Ferrari: product vision and goals with the Product Owner, user stories, sprint reporting and training.

2015 – 2017

UniCredit Business Integrated Solutions

Scrum Master, IT Project Manager and Application Analyst · Milan

Internet and mobile banking: a wearable app and new web and mobile features, working with McKinsey on the digital transformation of the banking apps. Managed the scrum process, people, resources and costs.

2013 – 2014

Mediaset

Project Manager · Cologno Monzese

New mobile apps from design to release, and existing products like Mediaset Connect, TG5 and VideoMediaset, with campaigns, CRM and store feedback.

Also as consultant

I have also worked as a consultant on product, program, operations and transformation, with:

A day in operations

From 7 to 9

Scroll through a typical day as Head of Product and Operations: the rituals and tools, described in general terms.

07:00
The day starts
07:00

Morning practice

I start the day with Buddhist practice, as a member of SGI: I chant at home before going to work.

08:30

Stand-up and priorities

A short round with the whole team, then one list of open points per person: what is done, what is in progress, what needs a decision.

11:00

Numbers that matter

Funnel, conversion and retention in one view, so decisions rest on data and not on impressions.

14:00

Writing and IT sync

Procedures and meeting notes in one template, then the weekly review of bugs and improvements with the developers.

16:30

People and leadership

One-to-ones, hiring and a short update for leadership: progress, risks and the decisions needed.

19:30

Evening check and training

I close the day and prepare tomorrow's brief. Then postural training, yoga, weights or swing, and Angelino's walk.

Credentials

Training and words

3 degrees

  • Communication
  • Marketing
  • Psychology

3 Masters

  • Digital Transformation
  • Coaching (ICF certified coach)
  • Big Data

Register and languages

  • Registered Innovation Manager
  • Italian, native
  • English, professional working
Show my writing (5)
  • Start with the people and the culture will follow
  • Il coaching Agile negli studi professionali
  • Diario di un #frAgilista
  • Il "non modello" Spotify: le squad e la cultura aziendale
  • Company Culture: Trust & Transparency

Angelino

My dachshund

Swing

Abballa Swing Academy

Photography

I love taking photos

Video games

Lifelong player

Tech

Always testing new tools

Travels

30 countries visited

Fondazione Marea

Pioneer

TEDxCatania

Staff member

Places

A life in motion

  1. 1Catania
  2. 2Milan
  3. 3Stockholm
  4. 4Milan
  5. 5Maranello
  6. 6Turin
  7. 7Catania
  8. 8Rome, now
Show the 30 countries I have visited

Still curious about the rest.

FranceSpainUnited KingdomIrelandSwedenHungaryBulgariaGreeceCroatiaRussiaDenmarkNetherlandsSwitzerlandPortugalAustriaBelgiumTunisiaTurkeyTanzaniaEgyptUnited Arab EmiratesIsraelIndonesiaMaldivesMoroccoCzech RepublicJapanIndiaMexicoUSA
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